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UX | Product Design
My Contribution
Inspired by my own frustrations of not being able to find the entrance to a building, Entrance Locator is a proposed feature to the existing Google Maps application that could help guide the user to the entrance of a building rather than only the address' footprint. If traveling by foot, Google will navigate the user to the main entrance door and if traveling by car, Google will direct the user to the nearest parking garage before navigating to the entrance.
Team
UX Designer (1)
Objectives
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Determine if this feature is desired among Google Map users
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If so, to determine scenarios where and when the user would need to find the entrance
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Propose design solutions to the existing interface
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Test
Market Research
Survey
Is an entrance locator a useful feature to the existing Google Maps Infrastructure?
Answer: YES
In a pool of 38 participants, 84% think this would be a useful application
Persona
Based on average demographics of those who said yes to the survey a user's persona is generated. Age, personality, driving and walking habits are all taken into consideration.
User's Journey
A journey map follows the user's experience by foot and by car, with and without the Entrance Locator feature.
Results: The new feature would reduce the number of steps to the entrance.
Site Map
A site map indicates where the added feature is to be integrated within Google Maps' existing architecture and which user flows activate it.
Ideation & Design Solutions
Process images of how the feature is added to the existing application and what interfaces would need to be added to or modified
Prototyping
This process allowed me to test the feature with a phone to see how someone would flow through the application. This process revealed where a user gets stuck which was an indication that the feature needed to be further modified.
Prototype Connections
